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Nestlé se lanza a por el mercado chino

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Por Euronews

Publicado 23/04/2012 - 19:06 CEST

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Nestlé ha pagado muy cara la adquisición de Pfizer, aunque la multinacional suiza ha hecho sus cuentas y esa operación será rentable desde el primer año gracias a la posición privilegiada que ocupará en el mercado chino. Les explicamos las claves de la estrategia que ha decidido seguir el mayor grupo agroalimentario del mundo.

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Nestlé se lanza a por el mercado chino

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